Your click rate reflects the actual number of times that a user has clicked on your ad. Clicks are tracked by the platform that serves the ads, and this is going to be the most accurate measurement for determining how many users have interacted with the ad. Sessions are website events tracked by a third party source, usually Google Analytics. Sessions are intended to track how many times the site has been visited, and they might track how a user got to the site (ie. an ad or organically, etc.) but they are not intended to be the same metric as an ad click. There are several reasons why clicks and sessions might not match, and even Google says not to treat them as the same metric.
It's frustrating! We've even talked to Google ourselves, in person, about why this is always an issue. The thing is, even when you have a HUGE budget and bids through the roof, you don't always see your ad for keywords you're buying. Sometimes, if you have searched for your ad too much Google will recognize this and choose not to serve your ad to you anymore. This could be because when you do see your ad, you don't click on it, OR conversely it could be because when you visit the site -- you didn't convert!
Part of the optimization process for us is to minimize waste. We don't want to spend your ad dollars on people who aren't going to end up buying cars from you. So inherently, sometimes you aren't going to see your ad because, well, there is a team of people actively trying to _not_ serve you ads.
There are several reasons why people don't see their ads when everything's set up and running smoothly, but sometimes improvements to the account can be made. Here are a few items to keep your account team accountable for:
Our accounts-per-employee ratio. We staff 1 optimizer per 20 accounts; to our knowledge, no other automotive digital agencies reach better than a 60 accounts-per-employee ratio - so we estimate that our experts spend 3x more time focused on your account. With other agencies reaching higher account ratios per employee, it is likely that the people running strategy and monitoring performance for your account are the same individuals who manage that of your direct competitor- where does their loyalty lie?
A secure website is one that has a security protocol in place between the web servers and browsers, and is created by way of an SSL (secure sockets layer) certificate. This is important for protecting data that is transferred on a website such as customer contact information. On top of that, Google factors this in when ranking your site in its search results, and began favoring those that are secure starting in July 2018. It’s not just a good idea to have a secure site - it’s crucial for making sure you show up in popular searches to reach as many customers as possible. That’s why we include SSL security for all Webstreak sites at no additional charge.
There’s a good chance your website is already secure - you’ll know it is if the link to your site starts with “https” in a search engine or web browser. If that’s the case - great! If not, no worries - you stand to benefit from that extra push. Either way, there’s no extra effort on your part to get your site to be secure when you go live with Webstreak - we validate the domain and your website links will all be secure.
A responsive website is a single, flexible website that adjusts its layout based on the size of the device used to access the site, all with the same source and domain name. Among the advantages are a consistent user experience for all shoppers, better data tracking, and quicker/easier website updates. It’s the smart choice when designing a website with more and more shoppers browsing on smart devices and an easy choice when creating a website.
All Webstreak sites are responsive. While most websites nowadays are indeed responsive, there are still a number of providers using adaptive layouts, which features a different “site” for different sizes. Others still advertise as a responsive platform with a mobile site. Don’t be fooled - that’s not a responsive website.
With the number of device sizes available, a one-size website won’t fit all devices - so your website should be able to adapt to fit all device sizes.
When it comes to your Internet sales department and your customers, your ability to quickly reach and qualify a customer makes all the difference. Webstreak sites can send to any CRM provider and tailor how we send the data to the requirements of both your BDC and your CRM. There’s no limit to the number of recipients we can send to, and the forms on your site can be individually adjusted to ensure you get as much information as you’d like to swiftly connect with every potential customer, the way they want to be reached.